understanding
the target audience
The England Hockey Board needs to grow new commercial income streams - sponsorship is a key focus to secure commercial partners. The EHB identified a market in businesses that would like to be associated with an Olympic Sport, would like networking opportunities and would like to support community initiatives but did not have the budget to be involved at sponsorship level. The EHB therefore launched a Business Club - ‘The 1908 Club'.
The EHB wanted to create a brand identity for The 1908 Club - the brand name reflects the year of the first Olympic appearance for hockey and the first gold medal for England (England competed at the Olympics before Great Britain).
The values for The 1908 Club were identified as high quality, exclusive, being of social value, and aspirational.
The 1908 Club is exclusive to the England Hockey Board and England Hockey and this needed to be reflected in the brand identity.
Client: England Hockey Board
Based: Bisham Abbey
Client Since: 2010
Major Projects: The London Cup event branding and implementation,
Maxifuel Super Sixes Promotion, Back to Hockey Campaign
Capabilities used: Consultancy, Project Management, Design, Production, Digital
