clear processes
The ICC's Annual Report is a key corporate publication, reporting on the ICC's activities to its stakeholders and investors.
To assist with this process we write a design brief and create several design routes in order to help our client to establish the creative approach. This a key part of the process – by exploring several different visual routes, this helps our client to define the content, what the focus should be in each area of activity.
This process also provides guidance on word counts and image quality, and makes informed choices on format, extent, print costs and alternative forms of delivery such as online versions.
Establishing clear processes from initial design through to final artwork is essential for consistency of design, accuracy of content and ability to meet deadlines.
Client: International Cricket Council
Based: Dubai
Client Since: 1996
Major Projects: Media Communications, Event Branding and Collateral,
Development Initiatives, Social Media, Corporate Website, Annual Awards
Capabilities used: Consultancy, Project Management, Design, Production, Print Specification, Web Development, Digital Design, Domain Registration and Hosting
www.icc-cricketannualreport.com

